Our team was inspired by the magical fashion show sets during New York Fashion Week and it wasn’t much longer that we were able to collaborate with the incredible High Beam Events, prominent media source TRIBEZA, and highly talented Matt Fajkus Architecture to create a fashion show production that would swoon attendees. Presented by Lexus of Austin, we wanted this event to depict our city – edgy, vibrant, and trend-setting.
We were to turn the Fair Market into a modern industrial space that consisted of earthy tones, rustic textures, and nothing but great vibes. Everybody knows that lighting is a HUGE factor in any fashion show production and we knew that our iDesign LED products would do it justice and create the perfect ambience for the space. It was a live show with multiple on cue live demands. Our crew used a specific lighting software program to fade in and fade out lights within the perfect timing during the transition of collections. The metallic looks on the runway complimented the amber lighting downlit onto MFarchitecture’s innovative backdrop. We concluded the evening by interchanging the room to blue during the final performance of the Nightowls. Benefitting Dress for Success Austin, it was the perfect night of fashion, philanthropy, and transformed spaces.